Publisher Partnerships
Publisher Partnerships for Review Sections
We fund and manage dedicated review sections in partnership with news publishers and digital media brands. Together, we define the topic, market, commercial model and editorial responsibilities before launch.
Partnership model
A Dedicated Section, Operated in Partnership
We partner with publishers to launch and operate dedicated review sections within an agreed subdirectory of their website. The publisher retains domain ownership and agreed editorial approval rights. Commercial terms define funding, responsibilities, reporting and the duration of the partnership.
Example path: publisher.example/reviews/
The name and location of the section are agreed with you; /reviews/ only illustrates the structure and is not a requirement.
A contractual right to build and operate a defined section
Under agreed editorial rules, within your domain, for an agreed period. We fund the work, run the section day to day and pay you under the partnership terms.
Not a domain purchase, an acquisition or an SEO package
We do not buy your domain or your company, and we are not selling you a service. The domain, the audience and the approval rights defined in the agreement stay with you.
Who it's for
Is Your Publication a Good Fit?
We work with national and regional news publishers, digital-native media and specialist titles in sport, finance and lifestyle. Four things tend to make a partnership work; we do not publish minimum traffic or authority thresholds, and fit is assessed for each publication individually.
A real, engaged audience
Your publication has an established readership in the market and language the section would serve, and that readership would recognise review content as a natural part of your offer.
An editorial home for the topic
Reviews of regulated products need an environment where the topic can be covered responsibly and where your readers would expect to find it, for example alongside sport or consumer coverage.
Room to integrate the section
The section can be added to your navigation, templates and publishing processes without compromising your existing product or the teams that run it.
An empowered counterpart
A commercial or editorial lead who can make decisions, sign off content rules and act as our day-to-day contact throughout the partnership.
Division of work
Who Does What
Every partnership has a written responsibility matrix. This is the standard split; the details are adjusted to your team and confirmed in the agreement.
| Area | Tallwood Media | Publisher |
|---|---|---|
| Strategy | Audit of the opportunity, demand and competitor research, section plan and launch roadmap. | Audience context, editorial priorities and any constraints the section must respect. |
| Content | Research, writing, editing, fact-checking and scheduled updates to the agreed methodology. | Editorial review as agreed, including the right to reject or request changes to any piece. |
| Technology | Development and maintenance of the section within the scope of the agreement. | Approval of the integration approach and provision of limited, documented access. |
| Monetisation | Management of the agreed commercial placements within the section. | Approval of permitted categories, partners and placement rules. |
| Reporting | Regular reports on work delivered, audience and the economics of the section. | Verification of payments due and assessment of the quality of the partnership. |
Commercial model
Commercial Terms Built Around the Partnership
The publisher is paid by Tallwood. We fund the agreed work and pay for the right to operate the section. You are not buying an SEO service package.
A fixed fee is our primary model. Where both parties agree, a revenue share or hybrid arrangement may also be considered. Specific rates, duration and exclusivity are discussed after we have assessed your publication; we do not publish standard prices because no two partnerships have the same scope.
Fixed-fee partnership
Tallwood pays the publisher a fixed amount for agreed rights to the section over a defined period.
- Period and renewal terms
- Scope of rights and launch conditions
- Payment schedule
Revenue share
The publisher receives an agreed share of the revenue generated by the section.
- Calculation base and deductions
- Refunds and attribution rules
- Reconciliation timing
Hybrid partnership
A fixed component plus a share of revenue, with rules that keep the two from overlapping.
- Thresholds and minimum payments
- No double counting between components
- Reporting on both parts
What the proposal covers
After the initial assessment you receive a written proposal. The agreement then fixes each of these points; the website only explains the general model.
- Audience assessment and topic fit
- Target markets and languages
- Topic and boundaries of the section
- Budget for the agreed work
- Launch calendar
- Editorial authority and approvals
- Reporting format and cadence
- Rights to content and data
- Access and security arrangements
- Exclusivity, if any
- Termination provisions
- What happens to the URLs after the partnership ends
Process
How We Launch Together
Six stages, each closed with a document or a decision. The timeline depends on scope, integration and your review process; we confirm a delivery plan after the assessment.
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Assessment of the publication
We review your audience, topic fit, technical setup and market context. Analytics or CMS access is not required at this stage.
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Commercial proposal
Scope, commercial model, indicative budget and the responsibilities of each side, based on the assessment.
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Agreement and editorial model
The partnership agreement, the responsibility matrix and the editorial workflow, including approval rights, disclosures and the correction procedure.
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Design and content
Section architecture, template integration, technical setup and the first batch of content produced to the agreed methodology.
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Acceptance
Your editors review the section against the agreed criteria. We fix what needs fixing before anything is published.
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Launch and regular reconciliation
Publication, monitoring, scheduled updates, corrections and regular reporting, with payments reconciled as set out in the agreement.
Editorial control
Editorial Control and Brand Safety
Your editorial team keeps the approval rights specified in the agreement, and the commercial relationship is disclosed to readers. Brand safety here means concrete controls, documented and applied, not a promise that nothing can ever go wrong.
Read the full Editorial StandardsTopic and publication approval
Your editors agree the topics the section covers and review publications as set out in the workflow, with the right to reject or request changes.
Disclosure of the commercial relationship
Readers see a clear, consistent disclosure on section pages and on any commercial placement, in the wording agreed with you.
Corrections
A documented correction procedure with response times, a visible correction note where relevant and a dedicated contact for complaints.
Stopping disputed material
Either party can pause a piece under dispute. Content is unpublished or amended while the question is resolved under the agreed procedure.
Access management
Named accounts, the minimum permissions needed for the agreed scope, and access removed when roles change or the partnership ends.
Regulated-topic controls
For iGaming and betting content, admissible markets, operators, age-appropriate targeting and mandatory disclosures are agreed before launch and reviewed on a schedule.
FAQ
Questions Publishers Ask Us
If your question is not here, send it through the contact form or email partnerships@tallwood.media.
What does a publisher partnership involve?
We work with your team to plan, launch and manage a dedicated review section. The agreement defines the content scope, technical setup, funding, editorial responsibilities and reporting.
Do you work within a subdirectory of our website?
Yes. A dedicated section in a subdirectory of your website is our standard format. We check that it fits your audience, technical setup and editorial structure, and we agree the exact location and integration with you before launch.
How is the publisher paid?
Our primary model is an agreed fixed payment to the publisher. Where both parties agree, a revenue share or hybrid arrangement may also be considered. Payment terms are set out in the partnership agreement.
Who owns the domain and the content?
You retain ownership of your domain. Content ownership, licensing, access rights and the handling of published pages after the partnership ends are agreed in writing before launch.
Who approves the content?
We agree an editorial workflow with your team, including who reviews, approves and updates each type of content. The publisher retains the approval rights specified in the agreement.
Which markets and topics can you support?
We assess each opportunity against the audience, language, topic and delivery resources required. Our initial focus is iGaming and betting reviews in markets where the proposed activity can be supported. We confirm the scope during the assessment.
Can you guarantee rankings or revenue?
No. Search visibility and commercial performance depend on the market, the publication, content quality and changes outside either party's control. We agree measurable work, reporting and review milestones rather than guaranteed rankings.
What do you need to evaluate our publication?
Share your website, main audience markets and the type of partnership you would like to discuss. Detailed access to analytics or your CMS is not required for an initial conversation.
How long does it take to launch?
The timeline depends on the scope, integration, content volume and review process. We provide a delivery plan after the initial assessment and confirm it before work begins.
Let's Assess the Opportunity
Share your website, your main audience markets and the kind of partnership you have in mind. We will review the fit and come back with a written assessment.
No analytics or CMS access is needed for a first conversation.